This is because captions can grab the audience’s attention as they scroll past it, even when the film is on mute so it really does pay to include captions if you’re looking to optimise the reach and performance of your film.Ĥ) SEO: Crawl bots don’t have eyes to watch your video, but they can read the text and code. It seems that it can be a bit of an inconvenience to watch videos with the sound turned up – likely attributed to the fact most people watch online videos whilst on the move, in a public space or in the presence of other people.ģ) Engagement: Reports show that captions actually increase both engagement and watch time. This behaviour isn’t limited to Facebook, as reports from other social media platforms tell the same story. Adding in captions or subtitles allows the deaf and hard of hearing community to access your films.Ģ) Behaviour: 85% of Facebook users watch videos on mute. There are 4 key reasons why you should be adding captions to your online film:ġ) Accessibility: In the UK alone, there are 11 million people who are either deaf or hard of hearing. Psst – if you just want to know how to add captions to YouTube videos, click here to jump to that part! Read on for quick tips and expert advice on getting it right!Īnd if you’d like some more inspiration for getting the most mileage out of your video, download our free guide to strategic video marketing. It does not store any personal data.How to Want to know why you need captions on your video marketing, and how to do it? The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics".
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